General Description

General is one of Sweden’s most iconic and historic snus brands, produced by Swedish Match since 1866. It embodies the tradition of classic snus with a distinctive flavor profile: a robust and earthy tobacco base, balanced by notes of bergamot, citrus, and herbs.

General primarily offers snus in portions (original and white) and loose (lös), with standard to high nicotine strengths. Known for its consistent quality and authenticity, this brand is often considered a benchmark in the snus world, appreciated by purists and new users alike.

General Highlights

• Classic and balanced flavor: bergamot, citrus, and premium tobacco for a traditional flavor profile.
• Historic quality: Produced using proven methods for over 150 years.
• Various formats: Original portions (wet and aromatic), White portions (discreet and dry), and loose snus for an authentic experience.
• Reliable nicotine: Standard (“Original”) and strong (“Extra Strong”) dosages adapted to different needs.
• International recognition: One of the most exported and appreciated snus worldwide.
• Authentic experience: Ideal for those looking to discover or delve deeper into the Swedish snus tradition.