Description of Epok

Epok (now rebranded under the Siberia – White Dry brand) was an innovative Swedish snus brand owned by GN Tobacco. Its distinctive feature lay in its “white dry” concept: ultra-white, dry portions with no visible tobacco, using a base of white plant fibers infused with tobacco extracts and flavorings.

This approach offered a clean, discreet, and residue-free experience, with modern and fresh flavors (mint, fruit, citrus). Epok targeted a young, urban audience seeking practicality and elegance. Although the brand has evolved, its heritage lives on in Siberia’s “White Dry” products.

Epok (White Dry) Highlights

• White and dry portions: no juice, discreet, and suitable for everyday use.
  Fresh and modern flavors: icy mint, red berries, citrus, and unflavored (pure) options.
• Cleanliness and convenience: no stains on teeth or clothes.
  Variable nicotine: standard to very strong dosages (in the current Siberia range).
• Technical innovation: use of plant-based tobacco extracts for a cleaner product.
• Target audience: users looking for a discreet, aesthetically pleasing snus with contemporary flavors.